Tag Archives: Social Media

Breaking Bread: Moving From Attraction To Engagement

As I look through recent social media news and blogs, the landscape is littered with the wails barriers to exposure and possibly having to pay to get more. We are even seeing this at the Church level, and quite honestly it’s a sign that it’s time to “sit down at the table” and “break bread”. What I mean is that we’ve spent enough time attracting and now it’s time to shift to improving content, truly engaging your audience and the world, and using these profiles for also also enhancing community communications.

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How Social Media Isolates Us [Video]

How Social Media Isolates Us [Video]

This video came out last year, so I’m a bit late in sharing this. But it illustrates how social networks affect our interactions and expectations of others—and why they might make us lonelier. Granted, there are a lot of generalizations made, but it’s worth watching. We’re expecting more from technology, and less from each other. After watching […]

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What does “Facebook Zero” Mean for Churches?

What does “Facebook Zero” Mean for Churches?

If you’re an administrator of a Facebook page, you have probably noticed a drop in organic engagement. Facebook’s ever-changing algorithms are steadily declining your content’s organic reach—meaning fewer people are seeing your posts because you’re not paying to “promote” them to those who have liked your page. An interesting whitepaper was put out by Social@Ogilvy: […]

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Should Your Parish Ministries Have A Facebook Page Or Twitter Profile?

Many organizations today find themselves struggling with the management piece of social networking.  It’s very common to see additional accounts being created for a product, department, location, etc.  It’s typical in our parishes that every ministry wants exposure.  Some parishes have probably already experienced some parish ministries wanting their own Facebook Page, Twitter profile, or […]

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Maximize Evangelizing With Your Content

As the saying goes . . . content is king.  We know that content is what gets attention, provides exposure, and gets you in front of an audience.  It’s important to maximize that attentive opportunity.  Content whether it be a photos, a video, a blog post, etc. all provide a great opportunity for evangelizing much […]

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Why Your Parish Online Stuff Isn’t “Working”: You’re Doing It Wrong

This week a connection shared an article from the Catholic News Service titled “Most Catholics aren’t searching for spirituality online, study says”   The article bothered (ok, I confess . . . frustrated) me for many reasons and mainly because at one point it suggests that print has been more successful so we should just keep […]

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Your Parish: How To Get Started With An Online Initiative

The other night I participated in an interview for a Diocese publication.  I apologized to her as well because I am really bad at interviews.  Anyway, one of the questions she asked was, “What would you suggest for a parish just starting out?”  I have to admit that I was kind of taken back.  I […]

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Don’t Develop A Social Media Strategy For Your Parish

Like most I’ve been working with various social networks and media for several years now.  I’ve heard many people talk about developing a “Social Media Strategy”, and something has just never sat right with me in regards to that phrase.  I was asked to write a “Social Media Strategy” recently and was really having a […]

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Interview with the Imagine Sisters Movement

One of the most exciting and re-energizing organizations I’ve come across is The Imagine Sisters Movement—inspiring and supporting vocations to Catholic women’s religious life. When it comes to the New Evangelization, they’re simply doing it right. Their content speaks to all generations, their web presence is outstanding, and their graphic design and videography is clean […]

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Keeping Up With Tech Change

Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. – Ferris Beuller Most people find tech pretty difficult to keep up with these days.  Just when you think you finally got comfortable with that new social media platform or device . . . it changes. […]

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Instagram Video for Church Ministry

Instagram Video for Church Ministry

This past week, Instagram launched their video-sharing tool that rivals Vine, the Twitter-promoted video app. My first reaction to this was hesitation, thinking that companies will start video-gramming their ads and my news feed will turn into commercials. But then I realized how fantastic this tool could be for churches. Here are three main reasons churches need to […]

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Make These 40 Days Holy

Make These 40 Days Holy

The ashes we’ll wear tomorrow will be an outward sign of penance and contrition. As an outward sign during Lent online, I created a graphic to replace my Facebook and Google+ profile pictures with. I’d love to see other people use this as well—let’s create awareness online and remind ourselves and our Christian brothers and […]

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If Your Internet Was An Actual Place…

If Your Internet Was An Actual Place…

What kind of people would it be filled with? Would they be kind? In a previous blog post of mine, Dr. Caroline Cerveny, SSJ-TOSF, wrote a comment that resonated with me, “We are in a new day and age where we all need to be good Digital Citizens. We need to be clearer with one […]

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One Moment in Time

Every time at this time of year I have parents coming at me, late in registering their children for the Sacramental program of First Confession and First Communion. After phone calls and sifting through emails, I needed a break. I ended up watching the highly anticipated Facebook Announcement event via Livestream. It was not much […]

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The Pope on Twitter: 12 Tweets Later

The Pope on Twitter: 12 Tweets Later

Unfortunately we live in a society where making fun of Christians, and specifically Catholics, is widely accepted. It’s common to turn on TV or go online just to hear or read some snide remark about Christians. So what do we do? We grow thick skin, we turn the other cheek, and we love them anyway. […]

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How To Survive a Social Media Attack With Your Soul Intact

The past weekend our diocesan Facebook page came under attack after our bishop wrote about the spiritual implications of voting for intrinsic evil. Some of the posters engaged the substance of the arguments; some, while disrespectful, were at least not vulgar or obscene; and the rest made for the most soul-damaging work of my life. I […]

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Your Parish As The Light Of Christ Online

One of my favorite Catholic rituals is the candle lighting at the Easter Vigil.  A few years ago I witnessed this event in a somewhat large parish from a balcony.  The whole worship space was pitch black.  In comes the newly lit Pascal Candle down the main aisle.  Candles of those in the pews on […]

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Interview with Sister Elaine, Advocate of Social Media

Interview with Sister Elaine, Advocate of Social Media

I recently came across an article about Sister Elaine Lachance, Vocation Director for the Good Shepherd Sisters of Quebec, and how she is using social media to spark interest and renew awareness in the religious lifestyle. I instantly loved her story. Growing up I attended weekend camps at a local convent, and as a child […]

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