Tag Archives: Facebook
How Social Media Isolates Us [Video]

How Social Media Isolates Us [Video]

This video came out last year, so I’m a bit late in sharing this. But it illustrates how social networks affect our interactions and expectations of others—and why they might make us lonelier. Granted, there are a lot of generalizations made, but it’s worth watching. We’re expecting more from technology, and less from each other. After watching [...]

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What does “Facebook Zero” Mean for Churches?

What does “Facebook Zero” Mean for Churches?

If you’re an administrator of a Facebook page, you have probably noticed a drop in organic engagement. Facebook’s ever-changing algorithms are steadily declining your content’s organic reach—meaning fewer people are seeing your posts because you’re not paying to “promote” them to those who have liked your page. An interesting whitepaper was put out by Social@Ogilvy: [...]

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Should Your Parish Ministries Have A Facebook Page Or Twitter Profile?

Many organizations today find themselves struggling with the management piece of social networking.  It’s very common to see additional accounts being created for a product, department, location, etc.  It’s typical in our parishes that every ministry wants exposure.  Some parishes have probably already experienced some parish ministries wanting their own Facebook Page, Twitter profile, or [...]

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Take Your Church Out Into The World: Being Social As The Church

I’ve been thinking a great deal about the phrase “social media marketing” lately, and it seems that as organizations we sometimes forget that the most important part in that phrase is “social”.  We get drawn to the “marketing” as how we communicate because that’s really the only means organizations have ever had to communicate who [...]

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Life Teen on Social Media

Life Teen on Social Media

Life Teen, the Catholic youth ministry organization, has been around for quite a while now. (In fact, they’ve been around longer than I have.) But lately their online presence has really been grabbing my attention. They have fantastic writers that blog on their site and an extremely talented web team that are doing a great [...]

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Maximize Evangelizing With Your Content

As the saying goes . . . content is king.  We know that content is what gets attention, provides exposure, and gets you in front of an audience.  It’s important to maximize that attentive opportunity.  Content whether it be a photos, a video, a blog post, etc. all provide a great opportunity for evangelizing much [...]

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Why Your Parish Online Stuff Isn’t “Working”: You’re Doing It Wrong

This week a connection shared an article from the Catholic News Service titled “Most Catholics aren’t searching for spirituality online, study says”   The article bothered (ok, I confess . . . frustrated) me for many reasons and mainly because at one point it suggests that print has been more successful so we should just keep [...]

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Your Parish: How To Get Started With An Online Initiative

The other night I participated in an interview for a Diocese publication.  I apologized to her as well because I am really bad at interviews.  Anyway, one of the questions she asked was, “What would you suggest for a parish just starting out?”  I have to admit that I was kind of taken back.  I [...]

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Strategic Evangelizing: New Facebook Insights Data and What You Can Do With It

I love data when it comes to things I’m doing.  Data, when read properly, tells “the story” of something and gives a very unique insight.  It’s great feedback, and often times better in regards to accuracy than what people tell you directly.  My wife and I have a “rule” when it comes to marketing discussions [...]

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#TheArtOfHashtagging

When I first started seeing hashtags I was probably like most in thinking they were just kind of silly.  I was wondering what could possibly be the benefit.  But once you click one or two you should immediately see some great possibilities as you are jettisoned into a whole new world of conversations taking place. [...]

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Make These 40 Days Holy

Make These 40 Days Holy

The ashes we’ll wear tomorrow will be an outward sign of penance and contrition. As an outward sign during Lent online, I created a graphic to replace my Facebook and Google+ profile pictures with. I’d love to see other people use this as well—let’s create awareness online and remind ourselves and our Christian brothers and [...]

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If Your Internet Was An Actual Place…

If Your Internet Was An Actual Place…

What kind of people would it be filled with? Would they be kind? In a previous blog post of mine, Dr. Caroline Cerveny, SSJ-TOSF, wrote a comment that resonated with me, “We are in a new day and age where we all need to be good Digital Citizens. We need to be clearer with one [...]

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How To Survive a Social Media Attack With Your Soul Intact

The past weekend our diocesan Facebook page came under attack after our bishop wrote about the spiritual implications of voting for intrinsic evil. Some of the posters engaged the substance of the arguments; some, while disrespectful, were at least not vulgar or obscene; and the rest made for the most soul-damaging work of my life. I [...]

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Your Parish As The Light Of Christ Online

One of my favorite Catholic rituals is the candle lighting at the Easter Vigil.  A few years ago I witnessed this event in a somewhat large parish from a balcony.  The whole worship space was pitch black.  In comes the newly lit Pascal Candle down the main aisle.  Candles of those in the pews on [...]

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Interview with Sister Elaine, Advocate of Social Media

Interview with Sister Elaine, Advocate of Social Media

I recently came across an article about Sister Elaine Lachance, Vocation Director for the Good Shepherd Sisters of Quebec, and how she is using social media to spark interest and renew awareness in the religious lifestyle. I instantly loved her story. Growing up I attended weekend camps at a local convent, and as a child [...]

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Google+ Vs. Facebook: How They Both Benefit Parishes

It’s been about 9 months since Google+ has launched, and many of us have gotten a good idea of what it’s all about and how it can best  be used.   The biggest misconception I’ve found is the tendency to try and understand the service through a simple “apples to apples” comparison with Facebook.  The [...]

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Minnesota churches using social media to connect

I was recently interviewed by KARE11 (local NBC affiliate) for a story on how churches are using social media to connect with church-goers.

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5 Things To Do To Plan Your Parish Social Media Strategy Effectively

You’ve probably heard about the potential benefits for your parish.  You’ve read about it here.  You’ve heard me say it.  Even some Bishops are tweeting.  The Facebook thing looks great.  Google+ looks interesting.  So you and the Pastor decide to give it a go.  You set up all the accounts, do your customization, you tweet, you [...]

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