Tag Archives: Advertising

Your Parish As The Light Of Christ Online

One of my favorite Catholic rituals is the candle lighting at the Easter Vigil.  A few years ago I witnessed this event in a somewhat large parish from a balcony.  The whole worship space was pitch black.  In comes the newly lit Pascal Candle down the main aisle.  Candles of those in the pews on […]

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Are You Really Sure Your Parish Owns Your Twitter Account: The Importance of Tech Policies

It’s nice to see so many parishes embracing social media and establishing accounts on services like Twitter and building Facebook Pages.  As I look at various parish websites that have staff email addresses posted I have noticed that many are obviously personal addresses (i.e. @Yahoo.com, @Live.com, etc.) I wonder how many parishes have a technology, […]

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Parish Online Communities – Private vs. Public

Parish Online Communities – Private vs. Public

Among the top questions I’m asked when speaking with parishes about private social networks is “Why not just use Facebook”. Public networks like Facebook are extremely popular to say the least. Setting up a company or personal page is easy and free. The ability to reach people and share information is direct and simple. Parishes […]

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You Gotta: Understanding Why Tech Makes Sense In Catholic Parishes

I’m sure there are Pastors out there getting the constant barrage of “we gotta be on Facebook”, “we gotta be on Twitter”, “we gotta get a better website”, so forth and so on.  I’m also sure that many Pastors are also similarly asking “Why?” which is where the conversation is often taking a “nose-dive”.  I […]

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Why Is No One Reading Your Blog: The Importance Of Tagging

There’s been a lot of good discussion on Google+ lately in regards to Search Engine Optimization (SEO) for Catholics over the last week. Craig Berry then came out with a great post “Catholic SEO: A Failing Grade?”  When it comes to how search engines and discovery works on the internet a lot of people get […]

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Listening To Your Parishioners Through Numbers: Understanding ‘Analytics’

As a manager for over 17 years, numbers have a great deal of importance to me.  The biggest lesson I’ve learned in regards to interpreting data is that numbers “tell a story” and they are a key means to “hearing” your customers.  The great thing about the internet is that a lot of data is […]

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Soup sells well with iAds

According to some rather stunning results, “Apple, Campbell’s Say iAds Twice as Effective as TV”.

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A Facebook Advertising Experiment

Shortly before Christmas I came across a coupon code for $50 in free advertising from Facebook. I’ve never delved into using ads on social networking sites before, so this seemed like an ideal way to try something new. With Christmas fast approaching, I decided a good use of free advertising would be to invite Facebook […]

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