Archive by Author

Grant Me The Serenity: Facebook and Twitter Updates You Might Have Missed

If you are experienced running social profile like Facebook Pages and/or Twitter accounts for organizations, you may not like change but you are probably getting used to them.  If you are new to this, my advice . . . don’t ever get too comfortable.  Unlike a website that you design and pretty much have control […]

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Breaking Bread: Moving From Attraction To Engagement

As I look through recent social media news and blogs, the landscape is littered with the wails barriers to exposure and possibly having to pay to get more. We are even seeing this at the Church level, and quite honestly it’s a sign that it’s time to “sit down at the table” and “break bread”. What I mean is that we’ve spent enough time attracting and now it’s time to shift to improving content, truly engaging your audience and the world, and using these profiles for also also enhancing community communications.

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3 Ways To Boost Your Facebook Page Posts

So I went back and took a real hard look at the posts we were putting out, and decided to do a few tests on a couple different pages. I also took into a account a little development from Facebook that many Page Managers have been overlooking . . . the introduction of exposure to other pages’ fan bases by mentioning those other pages in your posts. But like anything, it’s not a fix to simply mention other pages. It’s a combination of things, and remember when I told you that it’s important to start focusing on being social as the Church. Well, that truly comes into play here.

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Should Your Parish Ministries Have A Facebook Page Or Twitter Profile?

Many organizations today find themselves struggling with the management piece of social networking.  It’s very common to see additional accounts being created for a product, department, location, etc.  It’s typical in our parishes that every ministry wants exposure.  Some parishes have probably already experienced some parish ministries wanting their own Facebook Page, Twitter profile, or […]

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Kids Don’t Know Tech and Why Education Is Important

A 5 year-old can start a car if you hand them the keys, but it doesn’t mean they are responsible enough yet to drive it. It’s a common thought that “kids know tech”.  We have taken this attitude and philosophy that young age equals tech knowledge including how to effectively and strategically use technology.  They […]

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Take Your Church Out Into The World: Being Social As The Church

I’ve been thinking a great deal about the phrase “social media marketing” lately, and it seems that as organizations we sometimes forget that the most important part in that phrase is “social”.  We get drawn to the “marketing” as how we communicate because that’s really the only means organizations have ever had to communicate who […]

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My Real Life Experience With Being Cyberbullied

You hear a lot about cyberbullying, and I’ve had some “brushes” with it; but in all honesty I have had a tough time fully comprehending the emotional impact on a child.  Well, up until just these past couple of weeks.  I wasn’t harassed, threatened, and told I was being watched by kids either.  This was […]

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Maximize Evangelizing With Your Content

As the saying goes . . . content is king.  We know that content is what gets attention, provides exposure, and gets you in front of an audience.  It’s important to maximize that attentive opportunity.  Content whether it be a photos, a video, a blog post, etc. all provide a great opportunity for evangelizing much […]

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Why Your Parish Online Stuff Isn’t “Working”: You’re Doing It Wrong

This week a connection shared an article from the Catholic News Service titled “Most Catholics aren’t searching for spirituality online, study says”   The article bothered (ok, I confess . . . frustrated) me for many reasons and mainly because at one point it suggests that print has been more successful so we should just keep […]

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Your Parish: How To Get Started With An Online Initiative

The other night I participated in an interview for a Diocese publication.  I apologized to her as well because I am really bad at interviews.  Anyway, one of the questions she asked was, “What would you suggest for a parish just starting out?”  I have to admit that I was kind of taken back.  I […]

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5 Skills To Master For Effective Social Media Use

When people ask me what I do and I tell them I handle social communications/media for an organization the looks and responses are often pretty funny.  The next questions and responses usually are along the lines of ‘what do you actually do?’ or ‘you’ve got to have the easiest job in the world.’.  It’s not “easy” but […]

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Don’t Develop A Social Media Strategy For Your Parish

Like most I’ve been working with various social networks and media for several years now.  I’ve heard many people talk about developing a “Social Media Strategy”, and something has just never sat right with me in regards to that phrase.  I was asked to write a “Social Media Strategy” recently and was really having a […]

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Leveraging Your Bulletin For Parish Website Content

If you help with or maintain a parish website you probably have struggled with keeping a good flow of content and updates for the site at times.  I’ve been there.   Recently I did a little experiment with our parish website.  I wondered what would happen with site traffic if I had just one new […]

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Come and See: Getting the Most Out of Instagram For Your Parish

When it comes to social networks most of us look at the major ones . . . Facebook, Twitter, Google+, Pinterest, etc.  But have you considered adding Instagram?  Two things I can imaging you saying to yourself right now is: We don’t have the time or resources to add anything else Big deal, Instagram lets […]

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Strategic Evangelizing: New Facebook Insights Data and What You Can Do With It

I love data when it comes to things I’m doing.  Data, when read properly, tells “the story” of something and gives a very unique insight.  It’s great feedback, and often times better in regards to accuracy than what people tell you directly.  My wife and I have a “rule” when it comes to marketing discussions […]

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Get The Whole Story Of A Hashtag: Tagboard.com

Hashtags are a breakthrough in the world of social media.  They allow for users to bring otherwise scattered conversations into one stream.  Some mistakenly just think they are a marketing device, but in reality they are a communication device.  Yes, they do have marketing benefits AND they also have evangelizing benefits (which are are always […]

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Your Online Activity: Welcome To The New First Impression

Remember all of those lessons and advice on first impressions?  Maybe it was for a job interview.  Or meeting a date’s parents.  You were probably advised to be on time, dress nice, maintain eye contact, answer questions clearly, so forth and so on.  The point being is that initial meeting can “make or break” your […]

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The Social Evangelist: 3 Things Every Parishioner Can Do To Evangelize

When I first heard the word ‘evangelize’ in Catholic circles I thought I was in the wrong place.  I loved telling people about my parish and sharing the beauty of our faith with others, but I wasn’t getting that is a large part of what ‘evangelizing’ is. Everyday most of us on social networks share […]

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