As Catholic churches move forward into the digital age it becomes increasingly important to find innovative ways to communicate with parishioners beyond the pulpit. The church website is an obvious place to start and one of the best ways to communicate and build disciples on your website is running a healthy church blog.
If you’re looking to get a blog started at your church or just looking to do more, here are some tips to help you use your blog to evangelize and engage:
Talk about everything your church is doing—not just Sunday.
Sunday is the star of the show, but your church engages with the community and does God’s work seven days a week. Talk about the food pantry, the mission trips, and other ways your staff and volunteers are making a difference. Your blog shows others how you’re building the body of Christ and it encourages parishioners to get more involved.
Write more, more often
The Word of God and the work of the church are nourishment for God’s people, so feed them more than a three-sentence post once a month. For your blog to be an effective discipleship and evangelism tool, write longer, more meaningful posts and try to post 1-2 times per week at a minimum. Invite your pastor to contribute as often as he is able.
Get inspired, but stay original
There are countless sources of inspiration for Catholics online, so take the time to read about what Catholics are doing beyond the walls of your church. (*For some ideas, see below).
When you do read stories, articles, or other blogs, write about how they apply to your church and how your parishioners can apply them in their lives. Also, when you do share someone else’s work, be sure to give them full credit. (*For some great blogs, see below)
Talk about your blog during Mass
When you start a new ministry or class at your church, you probably feature it in the bulletin and make an announcement during Mass. Your blog is a ministry and you should spread the good news. Encourage your parishioners to comment, share ideas, and let others know about it.