If you are experienced running social profile like Facebook Pages and/or Twitter accounts for organizations, you may not like change but you are probably getting used to them. If you are new to this, my advice . . . don’t ever get too comfortable. Unlike a website that you design and pretty much have control over the look, feel, and functions; you don’t have the same control over the social platforms. Personally, I like the changes. It keeps things from getting stagnant on the services. I don’t always agree with all of them, but I like change.
With that said, there have been some big changes in the Facebook world and slightly less than “major” changes in the Twitter world. Let’s take a look at the changes and what you might want to plan for:
Facebook announced recently the roll out of the new design for personal newsfeeds, and then followed up with the announcement of new layouts for Pages. The new layout (which I’ve only seen on a few pages thus far) is again consistent with pages looking more like personal profiles. Thankfully, the changes don’t require creating new graphics because they stay the same but there are some things you might want to consider tweaking prior to the change:
- Custom Tabs – These pretty much go away. They move to the “More” drop down you see in your personal profile now. Therefore, it’s probably best to pick 4-5 of your top ones and drop the rest. This way when visitors arrive and click that, they won’t see this large dropdown of items. On a positive note with this, no more having to create those custom tab graphics!
- Pinning posts becomes more important – If you have a significant amount of people visiting your page directly, the single column newsfeed on the page could cause important posts to become lost in the shuffle. Therefore, if you have a very important message, it will be even more important now to plan those “pin to the top”‘s.
A friend told me he is having issues switching to “using Facebook as” the page since the change. But I haven’t seen the change take place yet on any of the pages I manage. So I can’t say if this is 100% true or just something being overlooked.
In all the time using Twitter now, I am finally realizing that it is very difficult to not say that word without smiling. It just sounds fun. So, for me, I have a very difficult time getting upset with anything that Twitter does. It might also have to do with the fact that it just seems wrong to get upset with a cute little innocent bird. Darn you branding geniuses!
Anyway, Twitter updates often get overlooked but there are two great ones rolling out:
- More photos in tweets & they’re more social! No more limits to just one photo in a n tweet. Twitter announced at the end of March it was going to allow up to 4 photos per tweet. The update was supposed to begin rolling out immediately to iPhone users with the update “coming soon” to Android users (like me) and the desktop version. PLUS, tagging is being introduced. So now you’ll be able to also tag others in you photos. Both are great additions I think to enhancing tweets.
- New Twitter Profile layout – Just this past week, Twitter began rolling out new profile layouts. Many have complained that they look too much life Facebook, but I like the updates just the same because it does a great job “breaking out” some key components and makes the profile much more usable and engaging. Here some things to keep in mind here:
- The header expands to full-width
- Your custom background (if you have one) goes away
- The profile image expands to 200 x 200 pixels
I’m actually more excited about the Twitter updates than the Facebook ones. The photo enhancement on Twitter I see as being huge and can really make your tweets much much more engaging. So, I’m one of those constantly refreshing pages and checking for app updates now to see if changes came through.
What do you think about these changes?