If you manage a Facebook Page for your parish (or elsewhere) you probably have noticed significant drops in your organic reach. Many have reported drops of 50% or more. I’ve seen it too, and like many others I’ve been getting frustrated. Bloggers have all jumped on and focused solely on paid advertising being the solution. Now, I do agree that parishes and organizations need to get more serious about paid social advertising at certain times. But I wasn’t sold that was the only solution. I have a tough time just going with the flow.
So I went back and took a real hard look at the posts we were putting out, and decided to do a few tests on a couple different pages. I also took into a account a little development from Facebook that many Page Managers have been overlooking . . . the introduction of exposure to other pages’ fan bases by mentioning those other pages in your posts. But like anything, it’s not a fix to simply mention other pages. It’s a combination of things, and remember when I told you that it’s important to start focusing on being social as the Church. Well, that truly comes into play here.
Here’s 3 things to start focusing on to help improve your reach:
- Mention other RELEVANT and POPULAR PAGES in your posts – Know popular pages in your community and in the Catholic world and mention them using the “@” sign prior to typing their name when relevant. Mentioning pages like the USCCB is good because they have almost 90,000 fans right now, but that might not be the base you need to reach at the local parish level all of the time. So, again, look for and know the other relevant pages such as your Diocese Page and local news pages mentioning them when it’s relevant.
- Use images and short video to enhance your messages. Short video 20 seconds or less on Facebook can have huge results in regards to reach. The same is adding an image that enhances and supports your message. Both should help to encourage dialogue. Be inspirational. Meme’s are very popular and can really enhance a message and grab people’s attention. Use the dimensions of 612 px by 612 px and add a quote. Perhaps a great quote from the Pastor’s homily this past week.
- Give some likes on other relevant pages as your page. Those likes can show up to your fans and your page name is showing up among those other likes. Plus, other pages always like props from other pages and might just start giving you some props too.
I’ve started putting these items to work recently and I can say that I am seeing a lot of difference in activity, reach, and gaining new “likes”.
What are you doing differently to improve your page posts?