Leveraging Your Bulletin For Parish Website Content

If you help with or maintain a parish website you probably have struggled with keeping a good flow of content and updates for the site at times.  I’ve been there.   Recently I did a little experiment with our parish website.  I wondered what would happen with site traffic if I had just one new post per day?   But I needed content and where can I get that?  The solution . . . the bulletin!

When it comes to discussions regarding the bulletin there is typically complaints that come up about how many people actually reading it.  So I Add New Post ‹ Catholic Tech Talk — WordPressthought, why not break it up into daily posts?  What I saw from the results I liked.  Daily traffic began increasing by about 50% every day a post went out.

The next question is the time to do this, and that’s where the beauty of scheduled posts comes in.  On Sunday I can pull the posts from this week’s bulletin and schedule the posts to go out throughout the week.  Takes about an hour on Sunday and I’m done for the week.  At the same time, I have posts I can share on social networks for those not receiving the emails about new posts.  Again, all contributing towards giving parishioners more reason to visit the parish website.

I confess that I am guilty of questioning the necessity of the bulletin at times, but the truth is that it is important to keep us all informed.  But at the same time it doesn’t have to be “digested” all at once.  AND it’s messages do not need to be lost because someone put it down after perusing it for a little bit after Mass.  It’s “blog food” for your site throughout the week helping to keep messages fresh and constantly raising awareness to parish happenings.  And the truth is that the bulletin and the parish website should always be “in sync” anyway.

How do you leverage the bulletin content with your website?


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Author:Brad West

I live in Palm Coast, FL with my family and have assisted my local parish with our website and communications. Our parishes today can benefit a great deal from technology. Whether it's improving communications, community building, evangelizing, business operations, and much more; we have the tools today. To help provide some direction and advice to parishes and parishioners, I wrote and published an eBook titled "The Connected Church" which is available through Barnes and Noble (Nooks and Nook apps) as well as Amazon (Kindle and Kindle apps).
  • frjim.stmj

    (The next question is the time to do this, and that’s where the beauty of scheduled posts come sin.) …. hmmm, I’m wondering if a good confession might help!

    • Guest

      “I’m wondering if a good confession might help!”? I don’t understand your comment.

      • frjim.stmj

        Then you need a proof reader!

        • CleoQc

          Ah ah ah ah ah..
          I had the same comment when I read the above

  • Mike

    We use the bulletin for our website and social media updates as well. For one this ensures that we are consistent across all informational sources and that our pastor knows that he can just review the bulletin and not have to look at all sources. Plus as the article stated since the bulletin is not normally read very closely this ensures that important information is sent out using every means available to the parish.

  • Paul

    Been doing our website this way for over a year now. It keeps the website content fresh and updated.

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  • gnolan42

    We follow up the bulletin info on our website, social media and our E-Newsletter. Working on growing the numbers of those using those venues. It’s slow, but steady. I have read “The Connected Church”, Brad. Very helpful!

  • Julie Scott

    Great idea, and not too much effort!