If you help with or maintain a parish website you probably have struggled with keeping a good flow of content and updates for the site at times. I’ve been there. Recently I did a little experiment with our parish website. I wondered what would happen with site traffic if I had just one new post per day? But I needed content and where can I get that? The solution . . . the bulletin!
When it comes to discussions regarding the bulletin there is typically complaints that come up about how many people actually reading it. So I thought, why not break it up into daily posts? What I saw from the results I liked. Daily traffic began increasing by about 50% every day a post went out.
The next question is the time to do this, and that’s where the beauty of scheduled posts comes in. On Sunday I can pull the posts from this week’s bulletin and schedule the posts to go out throughout the week. Takes about an hour on Sunday and I’m done for the week. At the same time, I have posts I can share on social networks for those not receiving the emails about new posts. Again, all contributing towards giving parishioners more reason to visit the parish website.
I confess that I am guilty of questioning the necessity of the bulletin at times, but the truth is that it is important to keep us all informed. But at the same time it doesn’t have to be “digested” all at once. AND it’s messages do not need to be lost because someone put it down after perusing it for a little bit after Mass. It’s “blog food” for your site throughout the week helping to keep messages fresh and constantly raising awareness to parish happenings. And the truth is that the bulletin and the parish website should always be “in sync” anyway.
How do you leverage the bulletin content with your website?