Instagram Video for Church Ministry

This past week, Instagram launched their video-sharing tool that rivals Vine, the Twitter-promoted video app. My first reaction to this was hesitation, thinking that companies will start video-gramming their ads and my news feed will turn into commercials. But then I realized how fantastic this tool could be for churches. Here are three main reasons churches need to jump on the insta-video bandwagon:

  • It’s easy to use. Recording a video or message within the app is as easy as holding down a button, and then removing it to stop. You can record 1 long stream of 15 seconds, or short intervals of different clips within those 15 seconds. You hit publish, and your message is shared with your followers, or wherever you post the Instagram. It’s like Tweeting a video, without the wait of uploading to YouTube.

instagram screenshot

  • It’s embeddable. Once churches create their Instagram account, they have a “feed” of their pictures and videos that can be easily embedded on a website home page. Check out the widget below that I created with embedagram. They also have a very easy to work with API if your website developer wants more creative control. Priests could record welcome messages and updates, volunteers and staff could record a “tour” of your church, anything to engage your website visitors and Instagram followers.

  •  It’s shareable. If your church is already using Facebook and Twitter, you can share your pictures and videos with a click of a button when publishing your Instagram. And this growing social media platform isn’t going away any time soon—with over 130 million users, you can include a hashtag with your post, and make your video searchable. I’m looking forward to seeing churches posting their videos using #cathtech, #cathblog, #churchtech, or #chsocm. (More on hashtags here)

Instagram video was available right away for both iOS and Android phones. If anyone has seen churches use this feature yet on their website or in their ministry, please post a link in the comments!


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Author:Clare Zajicek

Clare Zajicek is a Catholic wife, mom, and Marketing professional working in the Milwaukee area.