I recently ran across a post on the Linkedin Group, Association of Catholics Exploring Social Media, where someone was looking for a Catholic Alternative to Google AdSense. For those that don’t know, Google AdSense, is Google’s platform that allows you to place Google ads on your website and lets you earn (hopefully) revenue from having your viewers click on those ads.
So its really easy to get up and running, but the real question is, why bother? If your church website is like most sites you get a few hundred visitors a week. Unfortunately, to make money with Google AdSense you probably need to have thousands of visitors a day.
I run across a few church websites that have Google AdSense running on them and would be curious to see if anyone other there believes there’s value in this? Is anyone making any money with it and feels its worth the effort?
Based on my experience, I’d recommend bypassing AdSense. If you’re trying to build a little revenue on your website my recommendation would be to sign up for an account on Commission Junction which is a 3rd party advertising broker. You can be very specific of what advertisers you want to work with. The most relevant to a church website would be TrinityRoad (the parent company of catholiccompany.com). You’ll receive a 10% commission for every purchase you make and as a church website, you may also be providing a valuable service. Most churches today no longer have a store attached to them for purchasing religious items. My wife recently had to drive half way across our city to the one remaining Catholic store that we know of to pick up a cross necklace for our nephew’s first holy communion. So in addition to perhaps a little extra revenue, you may just be providing a valuable service to your parishioners.