September 21, 2011 |
Here’s a few thoughts on what the Church can learn from the Netflix/Qwikster debacle.
The blog post I mention is available here; Marc Cardaronella replied to it here and I replied to his reply.
Tags: epic fail, ministry, Netflix, Qwikster
Jonathan’s video blog entry reminds us that we need to understand our customer’s needs. The church tends not to think of parishioner’s as customers which I understand, but either way one of the tenets of any good communicator is try and see things from the other person(s) perspective.
His video reminded me of a video parable I saw a non-demoninational church put out a while ago entitled, “What if Starbucks Marketed Like a Church?” Watch the first few minutes, its a good reminder of how other people can perceive things totally different from the best intentions, http://www.youtube.com/watch?v=D7_dZTrjw9I.
Nice piece Jonathan. It’s a great connection. I’m going to be taking a critical look at all my programs in the future with this viewpoint in mind.
Great post Jonathan. Taking this to heart in my preparation for future classes and for my online content. Thanks!
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