Netflix, Qwikster, and the Catholic Parish

Here’s a few thoughts on what the Church can learn from the Netflix/Qwikster debacle.

The blog post I mention is available here; Marc Cardaronella replied to it here and I replied to his reply.

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Author:Jonathan F. Sullivan

Jonathan F. Sullivan is the director of catechetical services for the Diocese of Springfield in Illinois. You can follow him on Twitter @sullijo; he also blogs on catechetical topics at
  • Joe Luedtke

    Jonathan’s video blog entry reminds us that we need to understand our customer’s needs.  The church tends not to think of parishioner’s as customers which I understand, but either way one of the tenets of any good communicator is try and see things from the other person(s) perspective. 

    His video reminded me of a video parable I saw a non-demoninational church put out a while ago entitled, “What if Starbucks Marketed Like a Church?”  Watch the first few minutes, its a good reminder of how other people can perceive things totally different from the best intentions,

  • Marc Cardaronella

    Nice piece Jonathan. It’s a great connection. I’m going to be taking a critical look at all my programs in the future with this viewpoint in mind. 

  • Ricky Jones

    Great post Jonathan. Taking this to heart in my preparation for future classes and for my online content. Thanks!