Why Is No One Reading Your Blog: The Importance Of Tagging

There’s been a lot of good discussion on Google+ lately in regards to Search Engine Optimization (SEO) for Catholics over the last week. Craig Berry then came out with a great post “Catholic SEO: A Failing Grade?”  When it comes to how search engines and discovery works on the internet a lot of people get very confused.  I will confess, I am not as technically savvy as people like Craig in terms of this.  I know what has worked and not worked in regards to exposure in the business arena.  But it can be a bit different in the religious world and exposure.

As Christians, we know (or should know) that one of our primary purposes is to share the Good News of the gospels with the world.  The internet has provided us amazing new ways to reach out to the world through social networking and social media.  One of the primary ways people have endeavored to do this is through blogs.  Blogs are pretty simple to set up.  Most can write short compelling posts.  But like any media we put out, we want people to read it and hopefully engage in conversation.  Exposure becomes very important, and many are getting frustrated as to how to capture that exposure amongst the sea of bloggers out there.

During the conversations I previously mentioned, several people brought up their blog and wondered why they are not getting noticed as much as they thought.  I looked over several of them and found that many (if not all) were missing a lot of opportunity regarding the use of “tags” in their blog posts.  If you are not familiar with “tags” in a blog post or have seen them and couldn’t understand why you were putting anything in the field prior to posting, they matter.

Tags are short words or phrases that you want associated with the post.  You can have almost as many as you want.  The importance is that they do play a role (not the only one, but a role) in search engine exposure.   What I find often getting missed with search in general is that people fail to realize that people search a lot of ways for things.  You would be surprised as to how many people actually search for ‘Google.com’ to find Google for example.  When it comes to religion, Craig’s article demonstrates that there is a lot of searching going on for ‘Christianity’ and ‘Jesus’; but the blog tagging for Catholics rarely use ‘Christian’ or ‘Jesus’ types of wording.  It’s mostly simply ‘Catholic’.  So it leaves me wondering how many people bloggers are missing by not making better use of blog tags strategically.  We’re Christians and we love Jesus, so why aren’t we tagging posts that way?

Granted, tagging will not be 100% solution to blog exposure issues.  If you are writing, tagging well, and then leaving it up to search engines . . . you are always going to have exposure issues.  You have to do the work to put your work out in front of others and inserting yourself into the conversations.  Plus other exposure strategies.  But making better strategic use of tags can help too.

What are your thoughts?

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Author:Brad West

I live in Palm Coast, FL with my family and have assisted my local parish with our website and communications. Our parishes today can benefit a great deal from technology. Whether it's improving communications, community building, evangelizing, business operations, and much more; we have the tools today. To help provide some direction and advice to parishes and parishioners, I wrote and published an eBook titled "The Connected Church" which is available through Barnes and Noble (Nooks and Nook apps) as well as Amazon (Kindle and Kindle apps).
  • Brendanmwalsh1

    Hi Brad,

    I am a Catholic theologian and have been ministering internationally for some years.  I have just opened a gmail account and I have also just set up G+ page.  I notice that I can also set up a web page in google+.

    Basically what I want to do is set up a Catholic Ministry Web Page, connected to and from my G+ page, which in turn will be connected to my Blog page and perhaps twitter. I will need to give ministry details and updates as well.

    Can you give me a step by step way to do this?

    For example; Step I, Step two and so on.  When and where should I place the tags

    Is it ok to use google ready made web pages?

    We have no money so we must try to use what is available.  

    What I need to know really is how to have all these working in unison.

    I do not have a Facebook page.

    Can you help pleeaase?

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