Is SEO (Search Engine Optimization) an important part of a successful web strategy? Absolutely. Are Catholics taking advantage of SEO? It doesn’t seem so.
Let’s start with raw search-engine results.
(NOTE: Results will vary. Google uses multiple criteria to create a search engine results page customized just for you.)
Interesting, a billion more results. Lot’s to chew on there. Should webmasters target the ‘Christian’ keyword more? Probably.
Only 1 Catholic website on the first SERP (Search Engine Results Page)? That’s not good.
Let’s narrow things down
Not even 1 Catholic result on the first SERP? Ouch. I did some keyword research on that phrase – there are 40,500 searches on it each month.
Here’s a punch to the gut…
Only 1 Catholic result on the first SERP. I did some research on this – there are 5,000,000 searches on that phrase each month. For you non-techies, that’s A LOT.
What Does This All Mean?
Catholics need to make a concerted effort to get better results on key search terms. Sure, it IS important that you get your Parish or School website listed in Google search results – but who’s building Catholic websites that answer questions like “how to live a Christian life” and “how to pray”?