They spent 4 million dollars renovating the site and putting content behind a ‘paywall’ …
- The staff says “It’s an abomination”.
- In 3 months, traffic dropped from 2.2 million visits a month to 1.5 million.
- Only 35 online subscriptions have been sold
Obviously, this qualifies as a major miscalculation.
Over the past decade in the publishing industry, the debate has raged over whether or not to charge for online access to content. The New York Times made a big splash with their announcement to charge, News Corporation has made some bold statements, and Newsday was probably one of the largest sites to make the leap so far.
Let this be a cautionary tale on how NOT to make the transition.